TORONTO REAL ESTATE MARKET
KEEPING IT REAL
DON'T HIRE ME TO SELL YOUR HOME!
Sunday, 17 March 2013, 07:49:58 PM

Ok folks!

It is time for us to get real here and talk about the realities of Real Estate.

Everybody wants a Realtor who will sell their home...sounds logical right? The truth is it rarely happens.

To begin with, when a significant number of Buyers are viewing a home the Listing Agent isn't even present...nor does the Buyer or the Buyer's Agent want them to be present.

How can I sell your home if I am not even there?

Another reality is that we are tallking about a major chunk of change and as a result, no amount of convincing is going to get a Buyer to buy something they don't like...it just won't happen. We are not selling a new flavour of Potato Chips...we are asking someone to commit hundreds of thousands of dollars. Trust me...if they don't like it...I am unlikley to be able to sell it to them...and if I do succeed in this regard they will almost certainly come to their senses while the deal is in its conditional period and back out of the deal.

So I think if you are looking for a Realtor who will "sell your home" you are heading down the wrong path.

What you do want is a savvy Realtor who understands technology and knows how to effectively set you up for success. Someone who will make suggestions to ensure the home shows properly, someone who will get a Home Inspection done on a house, or a Status Certificate ordered on a Condo BEFORE going to market to help minimize or eliminate a conditional period, and someone who knows how to market, market, market, in order to get serious buyers in the door.

Just as an aside, I pay for my client's Home Inspection or Status Certificate...this is often a "client expense".

If things are set up and marketed properly you don't need someone to "sell your house", because you have someone who gets people in the door so the house can sell itself.

You need a strong on-line and social media presence, you need Open Houses (these aren't always permitted in Condos) and you need traditional methods of marketing such as flyers throughout the neighbourhood.

I know how to get properties sold but I do have to warn you that although I will work with you to make the process as smooth as possible, I consider it my job to make your life hell the first week a property is on the market. If I have my way it will be very hard for you to come home that first week because someone is always "showing the property". It can be the difference between getting $10,000 below or $10,000 above list price and with a potential $20,000 differential (or more) my clients are usually fine with the inconvenience.

So...if you want me to sell your home...don't hire me...if you want me to get your home sold...I'm your man.

 

Alan

 

 

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Sutton Group Associates Realty Inc., Brokerage, independently owned & operated
Alan Read-Chua - Real Estate Broker
358 Davenport Road
Toronto, ON, M5R 1K6
(416) 825-1803
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